DANI J COUTURE is the lifetime aspiration of Founder and Creative Director Danielle Johnson.  As a little girl growing up in Cleveland, OH, she would shop side-by-side her aunt in major department stores, grabbing everything her little hands could hold.  Danielle’s mom stayed dressed in designer business suits, her dad was draped in top-of-the-line leathers and furs, and her aunt was the representation of chic at its best.  She was surrounded by fashion, so she always knew that this was the industry she wanted to build a career in.

The official label was created in 2013, and collections range from couture dresses and ensembles to ready-to-wear tops, bottoms, and accessories. Creativity and audacity are what separates it from the rest.  Dani J Couture is a trailblazing clothing line that seamlessly merges rebellion with refinement, catering to the bold and unapologetically individualistic.  This avant-garde brand is a testament to the spirit of the nonconforming, the exclusive, and the fearless.  Danielle is not afraid to go against the grain and break away from the trends that everyone else tends to follow.  With this core concept in mind, she lets her creative juices flow and gives new meaning to the term exclusivity.

The designs within the Dani J Couture brand are a manifestation of imagination running wild, where every piece tells a story of audacity and creativity. The rebellious essence is captured in every stitch, showcasing unconventional patterns, Dani J’s signature leather element, and provocative silhouettes that challenge conventional fashion norms.  The bold, daring textures, and confident cuts empower those who wear it to embrace their inner renegade, to be unafraid of breaking free from conformity, and to express themselves with unparalleled authenticity.

DANI J COUTURE offers high-quality fashion that emits the confidence and power in every woman.  Limited quantities of each style will be sold before they are retired; once they’re gone, they’re gone.  No worries ladies, there are always fresh, new designs for you to love.

“WE DON’T FOLLOW TRENDS, WE SET THEM, BREAK THEM, AND REDEFINE THEM!”

In Memory of Cynthia D. Lane

“My Rock, My Hero, My Heart”